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Lisa Tolin Featured Author July 2022

Lisa Tolin – 12 x 12 Featured Author July 2022

Lisa Tolin 400x600I’m honored to be this month’s 12×12 featured author and talk about something that sounds maniacally overconfident: how to write like a rock star.

When I shared news of my debut, HOW TO BE A ROCK STAR (illustrated by Daniel Duncan) with an acquaintance at dinner, I was flummoxed by her first question: “Are you a rock star?”

“What? No…”

“Then how do you know how to be a rock star?”

“Well, it’s humor, and I was inspired by my son and I just … wrote … it.”

One way to show people you’re a rock star is to sound smooth.

But in the days that followed, I realized HOW TO BE A ROCK STAR is all about staying strong in the face of challenges and being true to your (extra loud) voice. And in that way, I am 100% a rock star. If you’re in 12 x 12, so are you. Here’s how to write like the rock star you are:

First, you need a band

No rock star is truly a solo artist. As picture book writers, you need critique partners to develop your craft. If you find the right partners, you’re bound to find your Johns (deep and soulful). your Pauls (upbeat and catchy). and your Ringos (in picture books, the highest compliment). Personally, I think I’m a George – a late bloomer who still has a lot to say.

If you’re lucky, you’ll find an agent, an editor, an illustrator (if you’re not one), an art director, a publicist, a marketing director and more who all work together to bring your idea to life. That’s serious star power.

How to Be a Rock Star by Lisa TolinNext, write an album

Picture books aren’t so different from songs – they’re often lyrical, short, and more complicated than they seem.

In 12 x 12, the goal is to write 12 picture books a year – about as many as the songs you’d find on a solid album. Will all those songs be hits? Nope! That doesn’t mean they’re bad, or that the songwriter should stop writing. It means it didn’t catch the attention of the right ears at the right time. Even radio’s a subjective business.

You might be a fan of some underappreciated deep cuts on albums, and you might have your own picture book darlings that don’t stand out enough to agents or editors. Stick with them because…

There’s always the remix

Some of my favorite songs are clever covers of classic songs. Listen to the Scissor Sisters cover Pink Floyd’s “Comfortably Numb,” or Angélique Kidjo’s version of Talking Heads’ “Once in a Lifetime.” These radically different covers make me laugh with their unexpected approaches, and they remind me not to get too stuck to my own tune.

Sometimes as a picture book writer, you need to write a cover version of your own story. If changing a word here and there isn’t helping, can you start from scratch and create something totally different, but keep the tune at its heart?

For HOW TO BE A ROCK STAR, I knew I wanted to write something for my rock star son, but I struggled to find the right story. Many narratives about musicians use stage fright as a central conflict – will the musician make it on stage?! – but I had so much fun rocking out with my son, I didn’t want to introduce the idea that he should be frightened to perform. He was too young for those nerves. When I switched to second person, the pieces fell into place.

How to be a Rock Star Interior by Lisa TolinTrash your hotel room

If it all fails (and for me, to be honest, it usually does), rip it all up and start over again. A common pitfall for picture book writers is clinging stubbornly to a story that just isn’t going anywhere. Write another one. And another.

You bombed that last set in Cleveland? Would a rock star wallow? Nah, she’d start writing her next song.

And she’d sing it LOUD.

Lisa Tolin is a longtime journalist and editor. HOW TO BE A ROCK STAR, illustrated by Daniel Duncan, is her picture book debut. She lives in Brooklyn with her husband and rock star children.

Lisa is giving away a non-rhyming picture book critique to one lucky 12 x 12 member at the July check-in.

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181 Responses

  1. Thanks, Lisa. It reminds me that we all need each other, from beginning to end, and 12 x 12 provides a ton of support. I’m definitely ‘George,’ a late bloomer who still has a lot to say.

  2. Thanks, LIsa, for the encouragement to not be afraid to start over or to even scrap that idea / book and start again with something brand new. I also like the idea that 12 PB’s in a year don’t always have to be hits. Can’t wait to read your book and best wishes on future endeavors.

  3. Great interview — and great book! You’re definitely a rock star, Lisa 🙂 Loved the song links. I think about “Once in a Lifetime” a LOT, specifically the line “How did I get here?” The version you shared is now in my song library. Thank you!

    1. Thank you! I think a lot of books already deal with overcoming anxiety and they’re wonderful! But for this one, I just wanted to rock. 🎸

  4. Lisa, I’m so lucky to be in your writing band. Feeling inspired by your post…I think I’ll go write now! Kids are going to love your book, and family bands are for sure going to rock out after reading it.

  5. I want to sing loud. I love that thought. I also want to give up on stories and start new ones. I love the independence and me making the decisions for once. I feel like being in charge after your article.

  6. Love this post! Coming from a family of musicians (although not rock stars), I can totally relate. I especially appreciated the advice to “trash your hotel room” – start over when things aren’t working or you get rejections. The important thing is – don’t give up. Thank you!

  7. I love your comparison of our 12×12 monthly drafts to an album – a couple of hits, a few catchy ones and a couple of just okay attempts! This made me smile!

  8. Great post, Lisa. I definitely have a few rooms to trash. I think I’m George also – I have enough tracks for a triple album package. And if you’re a late bloomer, I must be a reanimated mummy. Thanks for the post and keep on rockin’!

  9. Lisa, love this clever comparison of rock musicians and writers. Great takeaways and fun to read as well! Looking forward to reading your book. Congrats!

  10. Thanks for sharing your story. I needed the reminder to let some parts of the story go and move on with many new stories.

  11. You are so right! Starting over often produces a much better story. The first version was just a trial runt o get to know your characters. The second version often rocks!!

  12. Congratulations, Lisa! Love the inspiration and tips to keep the mss rocking to a positive tune. I look forward to reading your book.

  13. Lisa, congratulations on How to be a Rock Star, and a big thank you for your down to earth advice – inspiring and motivating!

  14. Congratulations Lisa on the upcoming release of your book! I love the thought of writing as a Rock Star…all the “behind the scenes” stuff, and the band it takes to get there. Thank You!

  15. You rock, Lisa! Thanks for the great tips. Can’t wait for the release of your debut PB!

  16. What an inspiring piece! Thank you. I happen to also be working on songs this year, so this was the perfect post for me. I can’t wait to read your book. It looks amazing! Congratulations on your debut!

    1. Thank you – that is so cool you write music, too! Have you connected with fellow multi-hyphenate Tara Trudel? She’s one of my critique partners and a wonderful songwriter and person!

  17. I appreciated the comparison to an album, with some hits, and how each tune lands differently on different ears. This is such a subjective business. We just have to keep writing and putting things out there, until we are able to connect with the right agent/editor. Write on!

    1. Oh goodness it is SO subjective and I have to remind myself, too. But as a reader, I think we know intuitively that some books are “for” us and some just aren’t, even though they might be wonderful books. Rejection stinks, though, not gonna sugar coat that.

  18. I loved this book when it was shared earlier in the Forum. So glad you had the chance to describe how it came about. It’s a great mentor text for many formats. Thanks!

  19. Lisa, comparing writing children’s books to being a rock star is a brilliant analogy. You remind me that it’s okay to rip things up and start over and that nothing is ever wasted. Today you’ve inspired me to look forward to my remix! Thank you.

  20. Wonderfully motivating and makes me want to re-rock my own story. And thank you for reminding me how a change in POV can change the whole story — often for the better. Rock on!!

  21. Each time I hear of a late bloomer’s success I am encouraged to keep writing. Your book sounds delightful. Congratulations!

    1. There are so many late bloomers in 12×12! One of the things that made me start something late was paying for lessons for my children and expecting them to somehow learn something new while not allowing/trusting myself to do the same.

  22. Thanks for giving me new hope for the many stories I have put aside or given up on rewrites. I think I am a George as well and should write to my own music or inner voice. I am deep, deep into rewrites and hooks and pitches and finding a new way to say things in my manuscripts. I need to use critique corner more often as well. You’ve helped me with inspiration today.

  23. It’s always great to encourage kids to play an instrument and read. Good luck with your book.

  24. Lisa, you’re a rock star at giving writing advice too! That was brilliant. Thank you so much!

  25. Having critique partners is like having band members. Love the analogy. Gives me a whole new perspective to think about. Thank you.

  26. Fabulous post! And you’re absolutely right. We are all rock stars! Thanks for the reminder. 🙂 Loved all your analogies of “needing a band” and “creating an album of stories”. So many things to take away, thank you. And congrats on your debut! Can’t wait to read it.

  27. What a fun (and inspirational!) analogy, Lisa! 🙂 (And it doesn’t hurt that it has so many shout-outs to the Beatles, who are definitely inspirations to me in many ways.) Rock on, sister!

  28. Great post, Lisa! Thank you for sharing your story and giving us a peek at your writing journey. I loved your comparison of rock musicians to writers. My husband was a musician – the lead singer/guitarist of the group, so I can totally relate! Your advice of ‘trash your hotel room’ was perfect, as we all have had manuscripts that needed ‘remixing.’ The important thing is not to give up when you hit the wall and things are not working out, or when you receive another rejection letter/email. You just need to remix… and ‘Rock On!!’

  29. Thanks, Lisa! This post is so much fun! I love all the clever analogies. And congratulations on How to Be a Rock Star… you rock!

  30. Thank you, Lisa! Maintaining one’s writing confidence can be challenging, but important. Also important…not being afraid to toss and start again.

  31. Love this analogy. Great post and congrats on your debut- you rock! Thanks for the inspiration, and the Beatles lyrics now looping through my head.

  32. How To Be a Rockstar has great life lessons for kids and adults alike! I’ll have to read this to my daughter to never forget to be a rockstar and keep rocking out those manuscripts myself!

  33. A very inspiring post! Love the rock star comparisons — Sometimes as a picture book writer, you need to write a cover version of your own story. Congratulations on your PB debut!

  34. Great post and perfect timing, I have a draft that has not been working and I will use some of your tips. Congrats on your debut book!!! Wishing you continued success!!!

  35. Lisa- I alsolutely loved this post especially how it was based on someone questioning your authority to write the book by asking if you were a rock star. The way you came to the realization that not only are you a rock star but all members of 12 by 12 are rock stars. Your advice was spot on and so easy to relate to with the rock band metaphor. I will definitely be checking out your book. Thanks so much for inspiring us!

  36. Perfect timing for this post for me! I have been keeping up with 12×12’s monthly draft mandate but feeling kind of fake about it because I’ve only really solved the story on 2 or 3. I love the perspective of the remix and going back to the drawing board. (Sorry for mixing art and music metaphors here.) Thanks for the encouragement and rock on!

  37. I love this! It reminds us to remember to not take everything so seriously … at least, not take ourselves so seriously, but DO take our craft seriously! When we get up against a wall (writer’s block, re-writer’s block, whatever) we can just rock out, move, shout and generally break things loose!

  38. Thank you for sharing your story, Lisa. Congratulations on your debut! I can’t wait to get my hands on a copy of HOW TO BE A ROCK STAR!

  39. Thank you for your positive advice on what to do with a great idea that isn’t going where you want it to (I have a “few” stories doing that)
    Thank you for sharing and congratulations on your book !!

  40. I love this Lisa! Rock Star advice, for sure! I especially love thinking about participating in 12×12 as creating my album. This is my second year, so by December, I’ll have made 2 albums!! So encouraging 🙂

  41. Congratulations on your book! I absolutely LOVE how you weave music with writing… but of course 🙂

  42. I love the analogy to music and thinking of this years stories as making my album. ONe I can play over and over again till I know every lyric. Your son is blessed to have a Mom who is willing to rock out with him. Dancing with my kids are some of my best memories:) Thank you!

  43. I loved reading this book when you dropped it into the Forum! So glad to see it’s on bookstore shelves. All the best to you and all the little rock stars out there!

  44. Thank you for this clever and humorous post! Not only is it those two things, but it is full of encouragement and good advice!
    Congrats on your book and I wish you lots of picture book success!!

  45. Such a clever, encouraging post! Thank you for the rockin’ advice 🙂 Congratulations, Lisa!

  46. Lisa, I love this. Thank you for the inspiring post. My sisters and I always say, “Rock out with your socks out!”

  47. LOVE THIS! I not only printed it out, but added the four parts of how to write like a rock star to the quote page in my writing planner. Thanks!

  48. Lisa, I love that you said you were a George… I feel like that Beatle too! So awesome, thank you!

  49. A great insightful post! Wonderful analogies. I’m a George but I try to be John, Paul and Ringo when I critique.

  50. Lisa, your post hits home in many ways.

    Living in a family of musicians (as the only non-musician) I can totally relate to the musical analogies. I like your comment that an album has many songs all of which aren’t hits, but all of which had to be thought of, written down, and revised to the end product by someone being creative. That’s a lot of work, all of should be satisfying for the creator.

    Thanks for the inspiration!

  51. Love this creative post and the music links! Congratulations on the book, Lisa, and thank you for an inspiring post!

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Interested in Joining the 12x12 Challenge?

Financial Need Scholarship Guidelines

All applications will be accepted via email only between November 1, 2023 – November 30, 2023 at kelli@juliehedlund.com.

Subject line of the email:

  1. 12 x 12 Financial Need Scholarship
 

Please include the following in the body of the email:

  1. An autobiographical statement and career summary in 250 words or fewer.
  2. A short statement describing the nature of the financial need/circumstances in 250 words or fewer.
  3. A sample query letter for the manuscript you are submitting with your application.
  4. Pitches for two additional completed picture books.
 

 Attached to the email:

  1.  The full text of one picture book manuscript, attached as a Word document named as FIN_YourFirstName_YourLastName_Title_of_Manuscript.doc (or docx).